Brand strategy

Branding

Design Lead

Product Design

Norway sits on a goldmine of health data, locked in a complex web of numbers and maps

Nabolagshelse's platform turns raw geodata into actionable health intelligence, revolutionising how we understand and improve population health.

The Challenge

Politicians are required by law to maintain comprehensive health overviews of their municipalities. However, fragmented data sources, lack of detailed geographical insights, and inconsistent collection methods make this task nearly impossible.

Our research revealed that most municipalities struggle to gather and interpret the necessary information, hindering effective public health planning and intervention at the local level.

Contributing Factors

This is what we uncovered in research

Fragmented Data Sources

Health information was scattered across multiple platforms, making it difficult for municipalities to compile a comprehensive overview.

Lack of Granular Geo Data

Available data often lacked the granularity needed to identify and address local health inequalities within municipalities.

Inconsistent Methods

Municipalities varied widely in their approaches to gathering and analyzing health data, leading to inconsistencies and gaps in information.

Strategic Pivot

The client initially envisioned a B2C app for neighborhood health checks based on geo data. Recognizing the challenges startups face in B2C, particularly in user acquisition and marketing, I advised pivoting to a B2B model.

We refocused on developing a solution for municipalities, transforming the concept from a "nice-to-have" consumer product to an essential tool for public health management. This strategic shift not only improved market fit but also demonstrated such compelling value that municipalities were eager to adopt it pre-launch.

Branding Health and Community

We wanted the brand to reflect simplicity and nature in contrast to the complexity of the data the app would help visualise.

Concept and Logo

The Plant + House concept marries nature with community, symbolising holistic well-being. Our minimalist logo—a leaf within a house outline—distills complex health data into a simple, memorable icon of neighborhood vitality.

Color Palette

We chose earthy greens to evoke growth and harmony, complemented by a warm orange for energy. Black and white provide clarity, ensuring our message cuts through data complexity with visual simplicity.

Finding the Flow

Image of the flow map and site structure of Nabolagshelse

Bringing it all together

To address the fragmented health data landscape, we unified various data sources into a comprehensive and user-friendly platform.

Centralised Dashboard

Created a single access point for all community health data and insightsIntegrated various data sources, eliminating the need for multiple platforms

Intuitive Data Visualisation

Developed an at-a-glance view of current community health statusImplemented colour-coded systems for easy identification of health trends and areas of concern

Personalised Community Insights

Integrated features for users to receive tailored health recommendations for their communityPresented complex health data in a clear, accessible format

Streamlined Reporting

Incorporated a seamless reporting system within the platformSimplified the process of generating health overviews, significantly reducing complexity for municipal officials

Project Gallery

Explore some of the key visual milestones from Nabolagshelse's journey.

Anticipated Launch

As Nabolagshelse prepares for launch, the excitement among Norwegian municipalities is palpable. Our strategic pivot and user-centric design have positioned the platform as a game-changer in public health management.

By transforming complex health data into actionable insights, Nabolagshelse is set to revolutionise how communities understand and improve their health landscapes. We're not just launching a product; we're initiating a new era of data-driven public health strategies in Norway.

In the coming months, we expect to see:
‍
• Initial rollout to early-adopter municipalities, with plans for expansion across Norway
‍
• Continuous refinement of our data visualization tools based on real-world usage and feedback
‍
• Exploration of additional features to further empower local health officials in their decision-making

go back next case study

Ready to get to work?

I'm here to help startups like yours tell their story

and make their mark.

join waitlist free brand audit