Flokki | Medtech

Redefining Healthcare Accessibility
App mockup screens from Flokki Vaccine Checker
Design Lead
Product Design
Frontend Development
Brand Strategy & Positioning

In 2022, I joined Flokki's team on the ambitious mission to revolutionise how Norwegians manage their personal health.

With over 2.5 million adults missing recommended vaccines, we recognised the need for change and innovation

Impact in Numbers

65.3K views in 7 months

avg. ranking position 2.3

48% conversion rate

5.4% sales conversion

The Challenge

Although the Norwegian Institute of Public Health have vaccine guidelines for adults in Norway, we uncovered through user testing that nearly 2 out of 3 were missing these vaccines.

Contributing Factors

Research uncovered

Fragmented Customer Journey

The path to getting vaccinated was disjointed, making it difficult for adults to navigate the process.

Complex, Inaccessible Information

Vaccine-related information was often convoluted and hard to find, discouraging many from seeking it out.

Lack of Digital Tools and solutions

There was an absence of user-friendly digital solutions to help adults track and maintain their vaccination status.

Bringing it all together

To address the complicated and fragmented customer journey was unified into a comprehensive and user-friendly platform.

Centralised Dashboard

Created a single access point for all vaccine information and services

Integrated various functions, eliminating the need for multiple touch points

Intuitive Status Tracking

Developed an at-a-glance view of current vaccination status

Implemented a colour-coded system for easy identification of up-to-date, due, and overdue vaccines

Personalised Recommendations

Integrated a feature for users to receive tailored vaccine advice from healthcare professionals

Presented vaccine information in a clear, accessible format

Streamlined Ordering

Incorporated a seamless vaccine ordering system within the platform

Simplified the process, significantly reducing complexity for users

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